Latest News
The bench also noted that a connected constitutional challenge is already pending before the Division Bench, which is scheduled to hear the matter on January 8
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
The campaign has been conceptualised by Thought Blurb Communications
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
Nora Fatehi teamed up with Shenseea for a powerful rendition of her new single on one of America’s biggest late-night stages
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Ashish Sehgal is also expected to take on additional charge as Chief Growth Officer for Vineet Jain’s Times TV Network portfolio
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
Prior to this, Ruth Sun was with IBM as Global Managing Director - Strategic Partnerships
The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads
Sony LIV is now available on YouTube TV and YouTube Primetime Channels
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India
Rafi Qadar Khan, Founder of Compass Communications, is an experienced communications leader and entrepreneur.
Bhavna Verma takes over from Damini Chaudhari who was recently appointed Vice President – Services
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
Eileen Ooi, CEO, APAC & Monaz Todywalla, CEO, India at PHD on how they are set to register 50%+ growth in new business wins this year in India
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
Vinod Thadani, Chief Growth Officer, Dentsu Media & CEO, iProspect and Rohan Mehta, CEO, FCB Kinnect, were the runners-up in this category
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression
The summit will be followed by the ninth edition of e4m Media Ace Awards, which will honour media agencies and the exceptional people who power them
Previously, Siddhartha Sharma has contributed to shows such as ET Now’s Technoholic, TV Today’s Gadgets & Gizmos, and Good News Today
The campaign features three digital films that address specific problems faced by national brands in South India
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
The appointment follows the combination of Outbrain and Teads earlier this year
Prior to this, Vivek Kataria was with Tata Play for close to four years
Malhotra becomes the first Indian to be appointed to this position in the company.
Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across India
They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?
When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
Known for forts and blue lanes, Jodhpur is emerging as Rajasthan’s next real estate hotspot, offering affordable homes, rising infrastructure, and promising investment opportunities.
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
IIFL Home Loans has named Ajay Sachdewa as Group Chief Business Officer, strengthening its leadership team to drive growth and deepen customer engagement.
The platform continues to shape the music industry, serving as a launchpad for viral hits.
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Tathastu Realty will invest Rs 200 crore to develop ‘Swarnim’, a six-acre high-street retail hub in Rewari. The project targets rising demand for organised commercial spaces in NCR.
Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
The service is intended to assist GCCs as they set up or expand their operations in the country test
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
Universal Music India (UMI), has entered into a strategic partnership with Maddock Films and its newly launched music label, Mad For Mussic, founded by Dinesh Vijan
With Dravid as brand ambassador, buildAhome reassures families that homebuilding can be joyful, transparent, and worry-free test123
When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?
From quirky campaigns to festive launches, Duroflex, CMO, Ullas Vijay, talks about tackling sleep issues, Tier-2 growth, bold campaigns & cooling 4D tech mattresses
Mayank Shah, Vice President at Parle Products, explains how e-commerce and q-commerce reshape FMCG with data-driven and omnichannel strategies
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
Senior journalist may return to AajTak as Editor, but no official confirmation yet
A freelancer fired a salvo at an ad agency over unpaid dues. Though now resolved, it raises the question—who protects freelancers in advertising?
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose to associate with Sun TV
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
As Godrej Enterprises unveils its vibrant new identity, Sumeet Bhojani, Head of Brand & Strategic Insights, decodes the brand's journey and the story behind the new logo
As Sakal Media Group turns 93, Janhavi Pawar, Director, Sakal Media Group, shares her thoughts on the Groups legacy, adaptability and future goals
Jyoti Malhotra MD, Volvo Car India, in conversation with IMPACT, speaks about retaining its Scandinavian roots while making the car aspirational for India
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy, spoke to e4m on the brand’s strong growth, new initiatives, focus on F&B and more
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
Singh, known for his in-depth reporting and incisive analysis, brings over two decades of experience to the role
TOP STORIES
POPULAR
