Authors

Aalok Bhan

Director & Chief Marketing Officer NA NA

Aalok Bhan is Director & Chief Marketing Officer of Max Life Insurance Company Limited

Why GST overhaul & festive season didn’t spark AdEx revival?

GST overhaul?blur=25

TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban

Aalok Bhan Nov 17, 2025 11:04 AM

Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal

ullu?blur=25

Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal

Aalok Bhan Dec 4, 2024 1:43 PM

Keeping promises & earning trust – the revised marketing rules

Aalok Bhan?blur=25

Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers

Aalok Bhan May 18, 2020 9:19 AM