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The bench also noted that a connected constitutional challenge is already pending before the Division Bench, which is scheduled to hear the matter on January 8
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
e4m Staff Dec 4, 2025 10:16 AM
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
e4m Staff Dec 4, 2025 10:12 AM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
e4m Staff Dec 4, 2025 10:10 AM
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
e4m Staff Nov 25, 2025 12:25 PM
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
e4m Staff Nov 25, 2025 10:55 AM
The campaign has been conceptualised by Thought Blurb Communications
e4m Staff Nov 21, 2025 12:34 PM
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
e4m Staff Nov 21, 2025 12:32 PM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
e4m Staff Nov 21, 2025 12:21 PM
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
e4m Staff Nov 21, 2025 10:34 AM
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
e4m Staff Nov 21, 2025 10:30 AM
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
e4m Staff Nov 21, 2025 10:28 AM
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
e4m Staff Nov 21, 2025 10:01 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
Nora Fatehi teamed up with Shenseea for a powerful rendition of her new single on one of America’s biggest late-night stages
e4m Staff Nov 20, 2025 5:58 PM
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
e4m Staff Nov 20, 2025 1:48 PM
HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel
e4m Staff Nov 20, 2025 12:46 PM
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Staff Nov 20, 2025 10:34 AM
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
e4m Staff Nov 20, 2025 9:54 AM
Ashish Sehgal is also expected to take on additional charge as Chief Growth Officer for Vineet Jain’s Times TV Network portfolio
e4m Staff Nov 20, 2025 9:40 AM
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
e4m Staff Nov 19, 2025 9:53 PM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
e4m Staff Nov 19, 2025 3:55 PM
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
e4m Staff Nov 19, 2025 3:48 PM
Prior to this, Ruth Sun was with IBM as Global Managing Director - Strategic Partnerships
e4m Staff Nov 19, 2025 3:10 PM
A photo from a Feeding India school visit triggers speculation and humour online
e4m Staff Nov 18, 2025 1:00 PM
Sony LIV is now available on YouTube TV and YouTube Primetime Channels
e4m Staff Nov 18, 2025 12:45 PM
Guest Column: Girish Balachandran, Senior Director & Head of Digital Media Business, India/S Asia, Adobe on why we need content engines that are built for speed, flexibility, and constant movement
e4m Staff Nov 18, 2025 12:40 PM
Operators are now focusing on hybrid offerings, bundled OTT access and broadband expansion to mitigate the decline, say experts
e4m Staff Nov 18, 2025 12:37 PM
EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years
e4m Staff Nov 18, 2025 12:34 PM
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
e4m Staff Nov 17, 2025 1:52 PM
Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India
e4m Staff Nov 17, 2025 1:45 PM
Rafi Qadar Khan, Founder of Compass Communications, is an experienced communications leader and entrepreneur.
e4m Staff Nov 17, 2025 1:39 PM
Bhavna Verma takes over from Damini Chaudhari who was recently appointed Vice President – Services
e4m Staff Nov 17, 2025 1:36 PM
It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai
e4m Staff Nov 17, 2025 1:29 PM
The IPBL will debut from December 1–7, 2025, at the KD Jadhav Indoor Hall, Indira Gandhi Stadium in New Delhi
e4m Staff Nov 17, 2025 12:52 PM
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
e4m Staff Nov 17, 2025 12:49 PM
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
e4m Staff Nov 17, 2025 12:40 PM
Chairman Philip Jansen and CEO Cindy Rose each buy 50,000 shares in simultaneous transactions, signalling leadership's confidence in the advertising giant's future prospects
e4m Staff Nov 17, 2025 12:37 PM
Through in-content advertising, Dhara’s messaging has been subtly and intelligently embedded into storytelling moments on TV, within the content
e4m Staff Nov 17, 2025 11:52 AM
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
e4m Staff Nov 17, 2025 11:45 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
e4m Staff Nov 17, 2025 11:20 AM
Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom
e4m Staff Nov 17, 2025 10:23 AM
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
e4m Staff Nov 14, 2025 1:35 PM
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
e4m Staff Nov 14, 2025 12:06 PM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 2:20 PM
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
e4m Staff Nov 12, 2025 11:12 AM
The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression
e4m Staff Nov 11, 2025 12:20 PM
The summit will be followed by the ninth edition of e4m Media Ace Awards, which will honour media agencies and the exceptional people who power them
e4m Staff Nov 11, 2025 12:17 PM
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
e4m Staff Nov 11, 2025 10:48 AM
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
e4m Staff Nov 1, 2025 11:05 AM
Once behind the scenes, India’s brand founders are now front and center in Ads, TV shows and Podcasts; but will personal branding be enough to sell?
e4m Staff Oct 6, 2025 12:24 PM
Vikram Sakhuja, Partner & Director, Madison World and Chairman, MRUCI on delivering a bigger, better IRS to bring back reliable measurement to print
e4m Staff Oct 6, 2025 11:08 AM
Coca-Cola India, with Thums Up XForce and BodyArmor Lyte ORS, will refresh fans and players at the ICC Women’s Cricket World Cup 2025
e4m Staff Oct 6, 2025 11:05 AM
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
e4m Staff Oct 6, 2025 10:40 AM
The IPO will open for subscription from October 7 to 9, the allotment of shares is expected to be finalised on 10 October, with the listing scheduled on the BSE and NSE on 14 October 2025
e4m Staff Oct 6, 2025 10:39 AM
Before joining Tilt Brand Solutions, Krishnan was with Mullen Lintas for over four years. He has also worked at MullenLowe Lintas Group, Grey Group, and Star TV
e4m Staff Oct 6, 2025 10:38 AM
No longer the quiet corner of advertising, India's BFSI sector is now unleashing an ad blitz to win Gen Z hearts and Bharat's wallets
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
e4m Staff Sep 8, 2025 10:36 AM
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
The fast bowler, who represents Gujarat Titans in the IPL and the India national team, will now wear Skechers Cricket footwear during competition and feature in the brand’s marketing campaigns.
Ahuja joined Spotify in 2019 as India Marketing Head, after leading marketing at P&G and senior roles in marketing and partnerships at Vodafone
IIFL Home Loans has named Ajay Sachdewa as Group Chief Business Officer, strengthening its leadership team to drive growth and deepen customer engagement.
The platform continues to shape the music industry, serving as a launchpad for viral hits.
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.
e4m Staff Sep 3, 2025 12:27 PM
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
e4m Staff Sep 3, 2025 12:23 PM
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
e4m Staff Sep 3, 2025 12:16 PM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
e4m Staff Sep 3, 2025 12:07 PM
The service is intended to assist GCCs as they set up or expand their operations in the country test
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
e4m Staff Sep 1, 2025 11:10 AM
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
e4m Staff Aug 29, 2025 3:45 PM
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
e4m Staff Aug 29, 2025 3:37 PM
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
e4m Staff Aug 29, 2025 3:37 PM
Universal Music India (UMI), has entered into a strategic partnership with Maddock Films and its newly launched music label, Mad For Mussic, founded by Dinesh Vijan
e4m Staff Aug 29, 2025 11:06 AM
With Dravid as brand ambassador, buildAhome reassures families that homebuilding can be joyful, transparent, and worry-free test123
e4m Staff Aug 26, 2025 12:53 PM
When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?
e4m Staff Aug 26, 2025 12:16 PM
From quirky campaigns to festive launches, Duroflex, CMO, Ullas Vijay, talks about tackling sleep issues, Tier-2 growth, bold campaigns & cooling 4D tech mattresses
e4m Staff Aug 26, 2025 12:09 PM
Mayank Shah, Vice President at Parle Products, explains how e-commerce and q-commerce reshape FMCG with data-driven and omnichannel strategies
e4m Staff Aug 13, 2025 10:21 AM
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
e4m Staff Jul 10, 2025 12:50 PM
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
e4m Staff Jul 3, 2025 12:42 PM
Rahul Menon, Marketing Head - India & SAARC, Zendesk, speaks to IMPACT Magazine about how they are helping brands streamline customer experiences and more
As Sakal Media Group turns 93, Janhavi Pawar, Director, Sakal Media Group, shares her thoughts on the Groups legacy, adaptability and future goals
Jyoti Malhotra MD, Volvo Car India, in conversation with IMPACT, speaks about retaining its Scandinavian roots while making the car aspirational for India
Navin Khemka, CEO, EssenceMediacom South Asia and other senior leaders, in an exclusive chat with IMPACT, outline their proprietary emAttention Architect tool
In conversation with Manish Bandlish, MD, Mother Dairy Fruit & Vegetable Pvt Ltd, on summer marketing plans, new product launches and D2C foray
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share
e4m Staff Apr 23, 2025 5:32 PM
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
e4m Staff Mar 28, 2025 11:05 AM
TRAI service authorisation: Some radio players on board, others seek smartphone FM push
You will see MOFSL being more visible next year: Sandeep Walunj, Group CMO
e4m Staff Mar 6, 2025 10:52 AM
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 23, 2025 12:23 PM
By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027
e4m Staff Feb 23, 2025 10:52 AM
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
e4m Staff Feb 23, 2025 10:37 AM
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
e4m Staff Feb 22, 2025 4:27 PM
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
e4m Staff Feb 22, 2025 10:50 AM
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
e4m Staff Feb 21, 2025 5:43 PM
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
e4m Staff Feb 21, 2025 10:11 AM
Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year
e4m Staff Dec 27, 2024 11:00 AM
Deepa Krishnan, Head of Marketing - India & Southwest Asia, Hyatt India Consultancy, spoke to e4m on the brand’s strong growth, new initiatives, focus on F&B and more
e4m Staff Dec 26, 2024 1:00 PM
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
e4m Staff Dec 24, 2024 10:58 AM
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
e4m Staff Dec 23, 2024 10:22 AM
Singh, known for his in-depth reporting and incisive analysis, brings over two decades of experience to the role
e4m Staff Dec 19, 2024 12:52 PM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
e4m Staff Dec 18, 2024 6:18 PM
How WhatsApp Business delivered the right message in customer engagement
e4m Staff Dec 12, 2024 3:45 PM
Omnicom’s $30-billion power move: A new script for India’s ad industry
e4m Staff Dec 10, 2024 5:45 PM
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand Donald Trump
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded
e4m Staff Nov 28, 2024 5:19 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
e4m Staff Nov 28, 2024 5:11 PM
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people to get time to just sit back and do nothing
e4m Staff Nov 28, 2024 4:32 PM
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