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Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
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