Authors
Senior Correspondent
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Sohini Ganguly Sep 6, 2024 9:45 AM
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
Sohini Ganguly Sep 3, 2024 8:41 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Sohini Ganguly Aug 9, 2024 8:51 AM
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Sohini Ganguly Aug 5, 2024 9:11 AM
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Sohini Ganguly Jul 25, 2024 8:41 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Karan Kumar was earlier with ART Fertility Clinics and was responsible for marketing and growth ops for Middle East and India
Sohini Ganguly Jul 23, 2024 10:25 AM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
Sohini Ganguly Jul 19, 2024 9:18 AM
These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
Sohini Ganguly Jul 17, 2024 8:53 AM
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sohini Ganguly Jul 12, 2024 8:52 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
Sohini Ganguly Jul 10, 2024 9:28 AM
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sohini Ganguly Jul 8, 2024 8:34 AM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts
Sohini Ganguly Jul 2, 2024 8:56 AM
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Sohini Ganguly Jun 28, 2024 9:06 AM
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
Sohini Ganguly Jun 26, 2024 4:34 PM
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
Sohini Ganguly Jun 25, 2024 2:54 PM
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
Sohini Ganguly Jun 19, 2024 8:55 AM
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Sohini Ganguly Jun 17, 2024 8:33 AM
Arun Srinivas, Director and Head (India), Ads Business, Meta, talks about the need for FMCG brands to spend more on consumers' changing media habits in a digital-first world
Sohini Ganguly Jun 13, 2024 9:02 AM
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
Sohini Ganguly Jun 12, 2024 9:19 AM
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
Sohini Ganguly Jun 12, 2024 9:17 AM
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to know before investing in advtg & tech tools the platform is deploying
Sohini Ganguly Jun 11, 2024 9:06 AM
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
Sohini Ganguly May 31, 2024 8:39 AM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
Sohini Ganguly May 22, 2024 8:35 AM
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more
Sohini Ganguly May 21, 2024 8:52 AM
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
Sohini Ganguly May 16, 2024 9:10 AM
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
Sohini Ganguly May 15, 2024 9:29 AM
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Sohini Ganguly May 7, 2024 8:38 AM
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
Sohini Ganguly May 7, 2024 8:30 AM
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack of time
Sohini Ganguly Apr 25, 2024 9:13 AM
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Sohini Ganguly Apr 22, 2024 8:17 AM
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
Sohini Ganguly Apr 17, 2024 8:41 AM
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share the creative vision behind the latest edition of Ariel’s #ShareTheLoad campaign
Sohini Ganguly Apr 11, 2024 8:57 AM
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Sohini Ganguly Apr 10, 2024 8:42 AM
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to the traditional CMO
Sohini Ganguly Apr 8, 2024 8:57 AM
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Sohini Ganguly Apr 5, 2024 8:50 AM
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Sohini Ganguly Apr 3, 2024 8:57 AM
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
Sohini Ganguly Mar 27, 2024 9:11 AM
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Sohini Ganguly Mar 18, 2024 8:47 AM
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
Sohini Ganguly Mar 18, 2024 8:36 AM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
Sohini Ganguly Mar 8, 2024 1:24 PM
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
Sohini Ganguly Mar 6, 2024 2:20 PM
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Sohini Ganguly Mar 4, 2024 9:15 AM
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
Sohini Ganguly Mar 4, 2024 9:06 AM
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
Sohini Ganguly Feb 28, 2024 5:45 PM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Sohini Ganguly Feb 23, 2024 6:16 PM
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
Sohini Ganguly Feb 21, 2024 9:10 AM
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Sohini Ganguly Feb 15, 2024 8:56 AM
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
Sohini Ganguly Feb 13, 2024 1:39 PM
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Sohini Ganguly Feb 13, 2024 9:00 AM
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India as a market and more
Sohini Ganguly Feb 13, 2024 8:37 AM
In a chat with e4m, Indian actor and former Miss World, Manushi Chhillar opens up about her endorsement journey and her wish to associate with a chocolate brand someday
Sohini Ganguly Feb 12, 2024 4:21 PM
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
Sohini Ganguly Feb 9, 2024 8:58 AM
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM
Gross profit of the commerce media company increased by 12% YoY in Q4 2023
Sohini Ganguly Feb 8, 2024 5:17 PM
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
Sohini Ganguly Feb 7, 2024 10:27 AM
The company witnessed close to one billion customer visits to Amazon.in during its month-long Great Indian Festival sales event
Sohini Ganguly Feb 5, 2024 11:26 AM
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact, if any, would be marginal on advertisers
Sohini Ganguly Feb 5, 2024 8:34 AM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
Nitin Saini, Vice President - Marketing of Mondelez India Foods, spoke about the company acing the game of building iconic brands at the India Brand Conclave 2024
Sohini Ganguly Feb 2, 2024 4:57 PM
Deepak Subramanian, Executive Director - Home Care, Hindustan Unilever Limited (HUL) shared his take on creating purposeful brands at the India Brand Conclave 2024
Sohini Ganguly Feb 2, 2024 1:39 PM
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Sohini Ganguly Feb 2, 2024 8:44 AM
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
Sohini Ganguly Feb 1, 2024 10:21 AM
Profit After Tax for the quarter was Rs 229 crore, up 10% versus a year ago
Sohini Ganguly Jan 31, 2024 3:29 PM
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
Sohini Ganguly Jan 31, 2024 2:37 PM
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but also focus on creating content aligned with intent
Sohini Ganguly Jan 31, 2024 8:27 AM
Business models that can unlock the hidden value using technology will emerge as the winners, said CK Kumaravel, Co-founder & CEO, Naturals Salon at the e4m Pride of India (South) Brands Summit
Sohini Ganguly Jan 25, 2024 3:25 PM
Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21
Sohini Ganguly Jan 24, 2024 7:13 PM
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in 2024, the preferred media mix and more
Sohini Ganguly Jan 18, 2024 8:15 AM
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
Sohini Ganguly Jan 15, 2024 8:54 AM
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Sohini Ganguly Jan 15, 2024 8:25 AM
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Sohini Ganguly Jan 5, 2024 7:40 AM
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
Sohini Ganguly Jan 2, 2024 8:09 AM
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
Sohini Ganguly Dec 29, 2023 2:13 PM
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
Sohini Ganguly Dec 28, 2023 10:26 AM
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer satisfaction
Sohini Ganguly Dec 27, 2023 8:10 AM
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Sohini Ganguly Dec 19, 2023 8:09 AM
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
Sohini Ganguly Dec 15, 2023 8:39 AM
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
Sohini Ganguly Dec 12, 2023 8:16 AM
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
Sohini Ganguly Dec 11, 2023 8:40 AM
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
Sohini Ganguly Dec 8, 2023 9:01 AM
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy this year. We explore why
Sohini Ganguly Nov 29, 2023 8:52 AM
There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say experts
Sohini Ganguly Nov 29, 2023 8:21 AM
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
Sohini Ganguly Nov 22, 2023 6:53 PM
At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing game
Sohini Ganguly Nov 15, 2023 8:44 AM
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Sohini Ganguly Nov 6, 2023 9:20 AM
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Sohini Ganguly Nov 3, 2023 9:03 AM
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
Sohini Ganguly Oct 26, 2023 9:06 AM
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Sohini Ganguly Oct 20, 2023 9:06 AM
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
Sohini Ganguly Oct 18, 2023 8:29 AM
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
Sohini Ganguly Oct 4, 2023 8:18 AM
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
Sohini Ganguly Oct 4, 2023 8:17 AM
In this edition of e4m's D2C Revolution series, Vasa, Founder of GetVantage guides entrepreneurs about the different avenues of raising capital and the need to have a financial 'toolkit'
Sohini Ganguly Sep 26, 2023 8:50 AM
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections and more
Sohini Ganguly Sep 22, 2023 8:41 AM
From Tira to Tata Play, a look at all the brands endorsed by the actor
Sohini Ganguly Sep 21, 2023 1:04 PM
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier 2 and tier 3 cities
Sohini Ganguly Sep 20, 2023 8:38 AM
As part of e4m D2C Revolution series, Param Bhargava, Founder of T.A.C - The Ayurveda Company, spoke about a sustainable approach towards building the business, leveraging TV and much more
Sohini Ganguly Sep 19, 2023 8:21 AM
Bhasin, Category Lead, Kurkure, PepsiCo India speaks to exchange4media as the brand forays into the 'street snack' category with the launch of 'Chaat Fills'
Sohini Ganguly Sep 14, 2023 3:13 PM
In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product
Sohini Ganguly Sep 12, 2023 11:37 AM
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Sohini Ganguly Sep 12, 2023 8:49 AM
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
Sohini Ganguly Sep 11, 2023 9:09 AM
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
Sohini Ganguly Sep 6, 2023 9:14 AM
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the pressure banks are facing to match up to the nimbleness of fintechs, their IT transformation process, and more
Sohini Ganguly Sep 6, 2023 8:58 AM
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space
Sohini Ganguly Aug 29, 2023 8:17 AM
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Sohini Ganguly Aug 23, 2023 9:18 AM
In our new series e4m D2C Revolution, we will shine the spotlight on D2C brands, diving deep into their journeys, marketing strategies, localisation & expansion plans. Today we feature Sirona Hygiene
Sohini Ganguly Aug 22, 2023 8:18 AM
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
Sohini Ganguly Aug 11, 2023 6:03 PM
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Sohini Ganguly Aug 11, 2023 9:05 AM
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital experts
Sohini Ganguly Aug 9, 2023 9:26 AM
Nitin Saini, VP of Marketing at Mondelez International and Sukesh Nayak, CCO of Ogilvy India, let us in on the brand's latest AI-led campaign and the many learnings that came with it
Sohini Ganguly Aug 7, 2023 9:19 AM
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the financial services market is seeing
Sohini Ganguly Aug 7, 2023 8:49 AM
With brands jumping onto the hype of creating ads and posts for every ‘special day’, the fatigue is now quite visible and hence the diminishing number of ad films, say experts
Sohini Ganguly Aug 5, 2023 8:40 AM
TOP STORIES
POPULAR
