A P Sriram
editor@exchange4media.com
@A P Sriram
Authors
Aviva India appoints Harshit Agrawal as Head of Marketing
Harshit Agrawal has over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors
Tamina Plum joins WPP Media as Global Client President
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
Wedding bells are ringing: Brands channel 40% ad spends to join the party
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
Mollie Spilman appointed as Chief Commercial Officer at Teads
The appointment follows the combination of Outbrain and Teads earlier this year
The Turning Point
They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?
ITW Universe Launches ITW Arc – A Legal & Compliance Consultancy
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
FM radio Phase III auction: Mirchi and Radio City opt out11
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By 42%’
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
launches global partners
Global will be a collective platform, forming an exclusive alliance of independent agency
Cabinet clears establishment of centre for AVGC-XR
NCoE to enhance soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB
MIB grants 8 new licences to MSOs in a month
The total number of registered MSOs now stands at 850 as of August 31, 2024
It is incredibly important to know what your brand boundaries are: Karthi Marshan
Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021
TAC Security appoints Chris Fisher as CMO
This is as the third CXO-level onboarding in less than a year for the company
Guest Article: Mobile internet - a rising trend in India
Mobile internet has brought a revolution in lifestyle space, writes A P Sriram, COO, Karnataka Circle, Tata Teleservices