On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
The CBI had previously challenged the Delhi High Court's decision quashing the case against Rai
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
The award ceremony celebrated game-changers in the marketing industry across 10 categories