Festive Season

Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season

e4m Staff Nov 25, 2025 12:25 PM

The campaign has been conceptualised by Thought Blurb Communications

e4m Staff Nov 21, 2025 12:34 PM

Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season

e4m Staff Nov 21, 2025 12:32 PM

TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban

e4m Staff Nov 21, 2025 12:21 PM

Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns

e4m Staff Nov 1, 2025 11:05 AM

At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India

Aarti Pahwa Sep 5, 2025 9:25 AM

Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1

Chehneet Kaur Sep 4, 2024 9:12 AM

Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector

Shantanu David Sep 2, 2024 9:28 AM

Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms

Sonam Saini Aug 22, 2024 9:13 AM

D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions

Sohini Ganguly Aug 14, 2024 8:31 AM

Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance

Shantanu David Aug 13, 2024 9:05 AM

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more

Sohini Ganguly Aug 5, 2024 9:11 AM

With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers

Sohini Ganguly Aug 5, 2024 8:44 AM

The campaign will be out on the company’s digital channels

e4m Staff Nov 8, 2023 2:12 PM

The campaign has been created by IdeateLabs

e4m Staff Nov 8, 2023 12:47 PM

The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought

e4m Staff Nov 4, 2023 8:28 AM

The campaign urges everyone to partake in the celebration of joy

e4m Staff Oct 31, 2023 12:58 PM

The campaign has been conceptualised by The Minimalist

e4m Staff Oct 31, 2023 12:04 PM

The campaign sees the Indian skipper’s wife Ritika Sajdeh take on the role of an insightful interviewer

e4m Staff Oct 24, 2023 9:23 AM

The TVCs will be aired in multiple languages

e4m Staff Oct 24, 2023 9:22 AM

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

Nilanjana Basu Oct 17, 2023 8:53 AM

Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement

Ritika Raj Oct 3, 2023 8:21 AM